Payel Banerjee is the Associate Director of Digital Analytics and Insights at Assembly Media (MDC Group). She is responsible for providing analytics-based strategic insights and directions to aid in the development of digital media and communications initiatives.
Payel is an experienced Digital Analytics and Business Intelligence professional and has worked with clients in various verticals like Automotive, Financial Services, Healthcare, IT, Pharmaceuticals, Retail, Telecom, and Travel and Tourism. She has worked in Senior Analytics Consultant roles at top digital agencies like Razorfish and CDK Global. She handled large clients like Microsoft, Volkswagen, United Healthcare, Staples, Holland America Line, T Rowe Price, Hawaiian Airlines, and Clear Wireless to help achieve business goals through insights from data leading to formulation and implementation of sound business strategy.
Payel holds an MBA in Marketing and an MS in Integrated Marketing Communications from Northwestern University, specializing in Marketing Analytics and Direct and Interactive Marketing.